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Services Page Blueprint — Physiotherapy Practice

The services page tells AI exactly what treatment modalities and rehabilitation programs your practice offers. When a patient asks "physical therapy for knee replacement near me" or "PT clinic with dry needling," AI needs structured service data to match your practice to the query.

View Prompt View JSON

What this page needs

Physical therapy services are highly specific — patients search for treatment modalities and condition-based programs. Structured service data lets AI match your practice to both technique-specific and condition-specific queries.

Treatment modalities. Each PhysicalTherapy node for manual therapy, dry needling, aquatic therapy, etc. lets AI match your practice to technique-specific searches.
Rehabilitation programs. Structured programs for post-surgical rehab, sports injury, and chronic pain cover the major PT search categories.
Clinic reference. Connecting services back to your clinic entity ensures AI links these capabilities to your practice.
Condition targeting. Using descriptions that mention specific conditions helps AI answer "physical therapy for rotator cuff" queries.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

MedicalClinic

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.
medicalSpecialty: AI uses specialty to match the practice to condition-specific queries. Without it AI cannot recommend for specialty searches.
availableService: AI uses available services to match the practice to specific procedure and treatment queries.

PhysicalTherapy

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Physiotherapy Services page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Practice name
5. Service description
6. Service name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Physiotherapy Services"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your services page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#clinic",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "medicalSpecialty": "PhysicalTherapy",
      "availableService": [
        {
          "@type": "PhysicalTherapy",
          "name": "YOUR_SERVICE_NAME_1",
          "description": "YOUR_SERVICE_DESCRIPTION_1"
        },
        {
          "@type": "PhysicalTherapy",
          "name": "YOUR_SERVICE_NAME_2",
          "description": "YOUR_SERVICE_DESCRIPTION_2"
        },
        {
          "@type": "PhysicalTherapy",
          "name": "YOUR_SERVICE_NAME_3",
          "description": "YOUR_SERVICE_DESCRIPTION_3"
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/services/#webpage",
      "url": "https://YOUR_DOMAIN.com/services/",
      "name": "Services — YOUR_PRACTICE_NAME",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#clinic" }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/services/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://YOUR_DOMAIN.com/services/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use PhysicalTherapy or MedicalProcedure for PT services?

Schema.org has a dedicated PhysicalTherapy type under MedicalTherapy — use it for treatment modalities. This is more semantically accurate than generic MedicalProcedure and gives AI clearer signals about the nature of your services.

Should I create separate pages for each service?

For high-volume services (post-surgical rehab, sports injury PT, chronic pain management), dedicated pages with their own structured data let AI match more precise queries. A single services page works as an overview, but condition-specific pages capture long-tail searches that drive qualified patients.

How do I handle specialized programs like pelvic floor or vestibular PT?

List each specialty program as its own PhysicalTherapy service with a descriptive name and description. Niche PT specialties like pelvic floor therapy and vestibular rehabilitation are high-intent searches — patients looking for these are ready to book. Structured data ensures AI surfaces your practice for these specific queries.