Patients searching for physical therapy frequently ask about session costs. Your pricing page structures evaluation fees, follow-up session rates, treatment packages, and insurance acceptance into machine-readable offers so AI systems can match your practice to budget-specific queries.
Cost is a significant factor in PT selection, especially for patients with high-deductible plans or no insurance. When someone asks AI "how much does physical therapy cost" or "affordable PT near me," AI needs structured pricing data to include your practice.
hasOfferCatalog wraps each session type in an Offer with price, priceCurrency, and a description defining what the session includes.description or as a separate property so AI can match you to "PT that accepts [insurance]" queries.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlmedicalSpecialtyCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Physiotherapy Pricing page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Domain 2. Eval description 3. Eval price 4. Eval service description 5. Faq answer 6. Faq question 7. Followup description 8. Followup price 9. Followup service description 10. Package description 11. Package price 12. Package service description 13. Practice name 14. Pricing page description 15. Pricing page title OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Physiotherapy Pricing" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove offer entries to match the session types you price on your site.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/pricing/#webpage",
"name": "YOUR_PRICING_PAGE_TITLE",
"description": "YOUR_PRICING_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/pricing/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#clinic"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
}
},
{
"@type": "MedicalClinic",
"@id": "https://YOUR_DOMAIN.com/#clinic",
"name": "YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com",
"medicalSpecialty": "PhysicalTherapy",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Physical Therapy Session Pricing",
"itemListElement": [
{
"@type": "Offer",
"name": "Initial Evaluation",
"description": "YOUR_EVAL_DESCRIPTION",
"price": "YOUR_EVAL_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Physical Therapy Evaluation",
"description": "YOUR_EVAL_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Follow-Up Session",
"description": "YOUR_FOLLOWUP_DESCRIPTION",
"price": "YOUR_FOLLOWUP_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Physical Therapy Session",
"description": "YOUR_FOLLOWUP_SERVICE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Multi-Session Package",
"description": "YOUR_PACKAGE_DESCRIPTION",
"price": "YOUR_PACKAGE_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "Service",
"name": "Treatment Package",
"description": "YOUR_PACKAGE_SERVICE_DESCRIPTION"
}
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "https://YOUR_DOMAIN.com/pricing/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
List cash-pay rates since insurance copays vary by plan. You can mention that you accept insurance in the description field, but structure your offers around the prices you control directly. This gives AI concrete numbers to work with when patients ask about out-of-pocket costs.
Create separate Offer entries for different session lengths (e.g., "30-Minute Session" and "60-Minute Session"). Include the duration in both the name and description so AI can match queries like "how much is a one-hour PT session."
If you offer free consultations or screenings, add an Offer with "price": "0". AI systems frequently field queries like "free physical therapy consultation near me," and this structured entry is the only way to guarantee your practice appears in those results.