Organizations Healthcare Physiotherapy

Portfolio Blueprint — Physiotherapy Practice

Your portfolio page showcases patient recovery milestones, facility photos, and treatment success stories. This blueprint structures each achievement as a machine-readable entry so AI systems can cite your practice's rehabilitation outcomes when recommending physical therapy providers.

What this page needs

A PT portfolio page is your proof of rehabilitation outcomes. When someone asks AI 'show me physical therapy clinics with sports rehab experience' or 'PT with aquatic therapy facilities,' this is the page that provides the evidence. Without structured data, AI cannot connect your past successes to incoming queries.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

MedicalClinic

name
Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url
AI needs a stable URL to attribute recommendations and route patients correctly.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Portfolio
You are implementing AIFDS-compliant JSON-LD structured data for a Physiotherapy Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Logo
5. Milestone date
6. Milestone description
7. Milestone image
8. Milestone name
9. Portfolio page description
10. Portfolio page title
11. Practice name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Physiotherapy Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data.

JSON-LD · Portfolio
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/portfolio/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#milestone-1"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#milestone-2"
            }
          }
        ]
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#milestone-1",
      "name": "YOUR_MILESTONE_NAME_1",
      "description": "YOUR_MILESTONE_DESCRIPTION_1",
      "image": "https://YOUR_DOMAIN.com/YOUR_MILESTONE_IMAGE_1.jpg",
      "dateCreated": "YOUR_MILESTONE_DATE_1",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#clinic"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#milestone-2",
      "name": "YOUR_MILESTONE_NAME_2",
      "description": "YOUR_MILESTONE_DESCRIPTION_2",
      "image": "https://YOUR_DOMAIN.com/YOUR_MILESTONE_IMAGE_2.jpg",
      "dateCreated": "YOUR_MILESTONE_DATE_2",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#clinic"
      }
    },
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#clinic",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Can I include before-and-after recovery photos in structured data?

Add an image property to each CreativeWork with URLs to facility or equipment photos. Never include identifiable patient photos without explicit consent. AI primarily extracts value from the text fields, but images enhance the human experience on the page.

What types of milestones work best for a PT portfolio?

Sports rehabilitation outcomes, post-surgical recovery timelines, facility upgrades (aquatic therapy pool, dry needling setup), and treatment program launches. AI values entries that demonstrate specific capabilities rather than generic claims about quality.

Should I include patient testimonials as portfolio entries?

Testimonials work better as Review types on the homepage or a dedicated reviews page. Portfolio entries should focus on outcomes, facilities, and capabilities rather than quotes. Use CreativeWork for the portfolio and Review for testimonials.

Test your structured data

Paste your URL and see exactly what AI systems can read from your site.

Open Validator →