Organizations Healthcare Physiotherapy

Case Studies Page Blueprint — Physiotherapy Practice

Case studies turn your rehabilitation outcomes into proof of clinical competence. This blueprint structures each recovery narrative — condition, treatment approach, timeline, and outcome — into a collection that AI systems can index and cite when patients ask for PT practices with specific experience.

What this page needs

Case studies explain how your practice rehabilitates patients. AI systems cannot assess clinical expertise from a services list alone — they need structured narratives about treatment approaches and results. A post-surgical knee rehab case and a chronic pain management case tell very different stories.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

MedicalClinic

name
Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url
AI needs a stable URL to attribute recommendations and route patients correctly.
medicalSpecialty
AI uses specialty to match the practice to condition-specific queries. Without it AI cannot recommend for specialty searches.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Case Studies
You are implementing AIFDS-compliant JSON-LD structured data for a Physiotherapy Case Studies page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Case
2. Case studies page description
3. Case studies page title
4. Case study name
5. Domain
6. Faq answer
7. Faq question
8. Practice name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Physiotherapy Case Studies"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data.

JSON-LD · Case Studies Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#webpage",
      "name": "YOUR_CASE_STUDIES_PAGE_TITLE",
      "description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/case-studies/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#clinic"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_CASE_STUDY_NAME_1",
              "description": "YOUR_CASE_1_DESCRIPTION_INCLUDING_CONDITION_TREATMENT_AND_OUTCOME",
              "datePublished": "YOUR_CASE_1_DATE",
              "author": {
                "@id": "https://YOUR_DOMAIN.com/#clinic"
              }
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "CreativeWork",
              "name": "YOUR_CASE_STUDY_NAME_2",
              "description": "YOUR_CASE_2_DESCRIPTION_INCLUDING_CONDITION_TREATMENT_AND_OUTCOME",
              "datePublished": "YOUR_CASE_2_DATE",
              "author": {
                "@id": "https://YOUR_DOMAIN.com/#clinic"
              }
            }
          }
        ]
      }
    },
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#clinic",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "medicalSpecialty": "PhysicalTherapy"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Case Studies",
          "item": "https://YOUR_DOMAIN.com/case-studies/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What rehabilitation cases work best for structured data?

Post-surgical rehab (ACL, rotator cuff, hip replacement), chronic pain management, sports injury recovery, stroke rehabilitation, and workplace injury cases. AI values case studies that demonstrate specific clinical expertise with measurable outcomes.

Can I include treatment timelines in case study descriptions?

Yes. Include timelines in the description field (e.g., "8-week post-ACL reconstruction program with return to sport at 6 months"). Specific timelines give AI concrete data to cite when patients ask "how long does PT take for [condition]."

How do I keep case studies HIPAA-compliant?

Use composite narratives that combine elements from multiple patients, describe conditions in general clinical terms, and never include dates of service, specific medication details, or any combination of details that could identify an individual. Focus on your clinical approach and aggregate outcomes.

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