Your about page is where AI learns the story behind your physical therapy practice — when it was founded, who leads it, what specializations define your approach, and what makes your clinic different. This blueprint structures your practice history, PT licenses, and treatment philosophy so AI systems can verify your credentials and recommend you with confidence.
The about page is the trust foundation for a PT practice. AI uses it to verify that your clinic is real, established, and led by licensed physical therapists. Patients searching for physical therapy often look for specific specializations — your structured data must communicate your treatment philosophy and areas of expertise.
MedicalClinic node with foundingDate, description, and medicalSpecialty set to "PhysicalTherapy" tells AI how established your practice is.Person node for the lead physical therapist with hasCredential referencing DPT licensure and board certifications connects leadership to verifiable identities.memberOf with references to APTA, state PT boards, or specialty certifications (OCS, SCS, NCS) gives AI verifiable institutional connections.description should mention your approach — manual therapy, evidence-based rehabilitation, sports-focused, geriatric care — so AI can match your practice to condition-specific searches.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsmedicalSpecialtynameCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Physiotherapy About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Domain 2. Employee count 3. Faq answer 4. Faq question 5. Founding year 6. Job title 7. Linkedin 8. Maps cid 9. Page 10. Practice description 11. Practice name 12. State pt board 13. Therapist name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Physiotherapy About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add additional Person nodes for each physical therapist you want AI to know about.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "MedicalClinic",
"@id": "https://YOUR_DOMAIN.com/#clinic",
"name": "YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com",
"medicalSpecialty": "PhysicalTherapy",
"foundingDate": "YOUR_FOUNDING_YEAR",
"description": "YOUR_PRACTICE_DESCRIPTION",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"memberOf": [
{
"@type": "Organization",
"name": "American Physical Therapy Association"
},
{
"@type": "Organization",
"name": "YOUR_STATE_PT_BOARD"
}
],
"sameAs": [
"https://www.google.com/maps?cid=YOUR_MAPS_CID",
"https://www.facebook.com/YOUR_PAGE"
]
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#lead-therapist",
"name": "YOUR_THERAPIST_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LINKEDIN"
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "DPT",
"name": "Doctor of Physical Therapy",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_STATE_PT_BOARD"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Yes. If your therapists hold ABPTS board certifications — OCS (Orthopedic), SCS (Sports), NCS (Neurologic), GCS (Geriatric) — include them in hasCredential. These are the strongest trust signals for physical therapy because they represent advanced specialization that AI can verify and cite when matching patients to specialists.
Very important. Longevity signals trust to AI systems. A practice that has been treating patients for 15 years carries more weight than one with no founding date. AI uses foundingDate as a credibility signal, especially when patients are choosing between multiple PT practices in the same area.
If your state allows direct access (patients can see a PT without a physician referral), include this in the practice description. "No referral needed" is a common search modifier, and AI uses this information to answer "do I need a referral for physical therapy" — which can drive patients directly to your practice.