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Homepage Blueprint — Pharmacy

The homepage is the identity anchor for a pharmacy website. It tells AI systems who the pharmacy is, what it dispenses, where it is located, and how to navigate the rest of the site. This blueprint provides the complete JSON-LD graph your homepage needs so AI can classify, cite, and recommend your pharmacy with confidence.

View Prompt View JSON

What this page needs

The homepage is the single most important page for AI discoverability. It is where AI systems look first to understand who you are and whether your pharmacy is worth recommending. Every other page on the site inherits credibility from what the homepage declares.

Pharmacy identity. The Pharmacy node declares your business name, logo, address, phone number, hours, and accepted insurance networks. This is the canonical record AI uses to identify your pharmacy.
WebSite declaration. The WebSite node anchors your entire site graph. It gives AI a root-level reference that every other page can point back to with isPartOf.
WebPage node. A WebPage node with an about reference to the Pharmacy connects the homepage to the entity it represents, closing the loop between the page and the business.
BreadcrumbList. Even on the homepage, a single-item breadcrumb establishes the root of your site hierarchy for AI navigation.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Pharmacy

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.
telephone: AI won't recommend a healthcare provider it can't confirm is reachable. Phone is the primary contact signal for medical practices.
email: Secondary contact signal for appointment requests and patient inquiries.
address: AI needs a verifiable address before recommending a healthcare provider. Critical for near-me medical queries.
geo: AI uses coordinates to confirm location and answer proximity queries. Critical for patients searching by distance.
openingHoursSpecification: AI filters healthcare recommendations by current availability. Without hours AI cannot answer is-this-open-now queries.
priceRange: AI uses price range to set patient expectations. Helps filter recommendations by cost accessibility.
sameAs: AI cross-references sameAs links to confirm the practice exists outside its own domain. Healthcare directories are strong trust signals.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for healthcare facilities.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Pharmacy Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Domain
3. Email
4. Faq answer
5. Faq question
6. Homepage title
7. Latitude
8. Logo
9. Longitude
10. Maps cid
11. Page
12. Pharmacy name
13. Phone number
14. Price range
15. Saturday close
16. Saturday open
17. Site name
18. State
19. Storefront image
20. Street address
21. Weekday close
22. Weekday open
23. Yelp id
24. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Pharmacy Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Pharmacy",
      "@id": "https://YOUR_DOMAIN.com/#pharmacy",
      "name": "YOUR_PHARMACY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "image": "https://YOUR_DOMAIN.com/YOUR_STOREFRONT_IMAGE.jpg",
      "telephone": "YOUR_PHONE_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "sameAs": [
        "https://www.google.com/maps?cid=YOUR_MAPS_CID",
        "https://www.facebook.com/YOUR_PAGE",
        "https://www.yelp.com/biz/YOUR_YELP_ID"
      ],
      "priceRange": "YOUR_PRICE_RANGE"
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_SITE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "potentialAction": {
        "@type": "SearchAction",
        "target": "https://YOUR_DOMAIN.com/?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#pharmacy"
      }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why use the Pharmacy type instead of LocalBusiness?

Pharmacy is a specific subtype of MedicalBusiness in Schema.org. Using it tells AI systems that your business dispenses medications and provides pharmaceutical services, which is far more precise than a generic LocalBusiness. AI uses this specificity to match you to health-related queries.

Should I include insurance networks on the homepage?

If your pharmacy accepts specific insurance plans, you can add them via the healthPlanNetworkId property or list accepted networks in an additionalProperty. The homepage is a good place for this because AI treats it as the canonical source of business-level facts.

Do I need openingHoursSpecification if my pharmacy is open 24 hours?

Yes. Set opens to "00:00" and closes to "23:59" for all seven days. AI systems still need the structured hours to confirm you are always open rather than assuming missing hours means you are closed.