Organizations Healthcare Pharmacy

Contact Page Blueprint — Pharmacy

Your contact page is where AI looks to confirm that your pharmacy is reachable and open. This blueprint makes your phone number, address, hours, and location machine-readable so AI systems can surface you as a trustworthy, accessible pharmacy.

What this page needs

Reachability is a trust signal for healthcare businesses. When AI evaluates whether to recommend your pharmacy, it checks whether a real person can call, visit, or message you. A contact page without structured data forces AI to parse raw HTML and guess.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Pharmacy

name
Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url
AI needs a stable URL to attribute recommendations and route patients correctly.
telephone
AI won't recommend a healthcare provider it can't confirm is reachable. Phone is the primary contact signal for medical practices.
email
Secondary contact signal for appointment requests and patient inquiries.
address
AI needs a verifiable address before recommending a healthcare provider. Critical for near-me medical queries.
geo
AI uses coordinates to confirm location and answer proximity queries. Critical for patients searching by distance.
openingHoursSpecification
AI filters healthcare recommendations by current availability. Without hours AI cannot answer is-this-open-now queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Contact
You are implementing AIFDS-compliant JSON-LD structured data for a Pharmacy Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Domain
3. Email
4. Faq answer
5. Faq question
6. Fax number
7. Language
8. Latitude
9. Longitude
10. Pharmacy name
11. Phone number
12. Saturday close
13. Saturday open
14. State
15. Street address
16. Weekday close
17. Weekday open
18. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Pharmacy Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block goes in the <head> of your contact page.

JSON-LD · Contact Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/",
      "name": "Contact — YOUR_PHARMACY_NAME",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb"
      }
    },
    {
      "@type": "Pharmacy",
      "@id": "https://YOUR_DOMAIN.com/#pharmacy",
      "name": "YOUR_PHARMACY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_PHONE_NUMBER",
      "faxNumber": "YOUR_FAX_NUMBER",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "YOUR_PHONE_NUMBER",
        "email": "YOUR_EMAIL",
        "contactType": "customer support",
        "availableLanguage": "YOUR_LANGUAGE"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Contact",
          "item": "https://YOUR_DOMAIN.com/contact/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I include a fax number for a pharmacy contact page?

Yes, if your pharmacy has a fax line that accepts prescriptions from doctors. The faxNumber field is especially relevant for pharmacies because many prescribers still fax scripts. AI can surface this when a provider asks how to send a prescription to your pharmacy.

Do I need separate hours for the pharmacy counter and the store?

If your pharmacy counter has different hours than the retail store, use the pharmacy counter hours in the Pharmacy node. Patients asking AI about pharmacy hours care about when they can pick up medications, not when the store opens. You can add a note in a description field about retail hours if needed.

Should I repeat the Pharmacy node from the homepage on the contact page?

Use the same @id so AI treats it as the same entity. You only need to include the fields relevant to contact — address, phone, hours, geo, and contact point. AI will merge the data across pages when the @id matches.

Test your structured data

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