Organizations Healthcare Pharmacy

Blog Post Blueprint — Pharmacy

Blog posts are the content AI actually cites. When a pharmacy publishes articles about medication safety, health tips, or seasonal wellness, structured data tells AI who wrote it, when it was published, and which pharmacy stands behind it — turning a page of text into a quotable, attributable source.

What this page needs

Health-related blog posts carry extra weight with AI because accuracy matters. When someone asks an AI about drug interactions or flu prevention, these are the signals it looks for before quoting your article:

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

BlogPosting

headline
AI uses headline as the attribution title when citing content. Must match the H1 exactly — truncated or mismatched headlines create citation errors.
description
AI pulls this for summarization when citing the article. If absent AI guesses from page content, often inaccurately.
datePublished
AI deprioritizes undated content — it cannot assess freshness without a publish date. One of the most common missing fields on blog content.
dateModified
Signals the content is maintained and current. Without it AI cannot distinguish fresh content from abandoned posts.
author
Anonymous content gets lower AI citation confidence. Named authorship is a trust signal, especially for health, legal, and financial content.
publisher
AI uses publisher to assess source authority. Required for NewsArticle — strongly recommended for all content.
image
Required for NewsArticle. Affects citation in visual AI contexts and social sharing previews.

Organization

name
Connects the practice to the organizational graph.
url
Confirms the organization maps to an accessible domain.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Blog
You are implementing AIFDS-compliant JSON-LD structured data for a Pharmacy Blog page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Author name
2. Category
3. Domain
4. Faq answer
5. Faq question
6. Featured image
7. Job title
8. Linkedin
9. Logo
10. Modified date
11. Pharmacy name
12. Post description
13. Post slug
14. Post title
15. Publish date
16. Word count

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Pharmacy Blog"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This template covers a single blog post page on a pharmacy website.

JSON-LD · Blog Post
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BlogPosting",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
      "headline": "YOUR_POST_TITLE",
      "description": "YOUR_POST_DESCRIPTION",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@id": "https://YOUR_DOMAIN.com/#author"
      },
      "publisher": {
        "@id": "https://YOUR_DOMAIN.com/#pharmacy"
      },
      "image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
      "articleSection": "YOUR_CATEGORY",
      "wordCount": YOUR_WORD_COUNT
    },
    {
      "@type": "Person",
      "@id": "https://YOUR_DOMAIN.com/#author",
      "name": "YOUR_AUTHOR_NAME",
      "jobTitle": "YOUR_JOB_TITLE",
      "url": "https://YOUR_DOMAIN.com/about/",
      "sameAs": [
        "https://www.linkedin.com/in/YOUR_LINKEDIN"
      ]
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#pharmacy",
      "name": "YOUR_PHARMACY_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Blog",
          "item": "https://YOUR_DOMAIN.com/blog/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "YOUR_POST_TITLE",
          "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should the author include their pharmacist credentials in jobTitle?

Yes. Use the full professional title, such as "PharmD" or "Registered Pharmacist." AI systems use jobTitle to assess whether the author has relevant expertise for health content. A credential like PharmD signals professional authority that AI factors into citation decisions.

Does the publisher need to be the Pharmacy type or can it be a generic Organization?

Use the same @id as your Pharmacy node from the homepage. On the blog post, you can declare it as Organization with just name, url, and logo for brevity. AI will merge the types when the @id matches across pages.

How important is dateModified for pharmacy health content?

Extremely important. Health information has a shorter shelf life than most content. AI systems deprioritize outdated health articles. If you update a post with new guidelines or drug information, always update dateModified so AI knows the content reflects current medical knowledge.

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