Your about page is where AI learns the story behind the pharmacy — when it was founded, who owns it, what certifications it holds, and what makes it different from a chain drugstore. This blueprint structures your pharmacy history, pharmacist licenses, and compounding certifications so AI systems can verify your practice and recommend it with confidence.
The about page is the trust foundation for a pharmacy. AI uses it to verify that a pharmacy is real, established, and led by licensed professionals. Independent and compounding pharmacies especially benefit from structured about data because AI has no chain-level brand recognition to fall back on.
Pharmacy node with foundingDate, description, and numberOfEmployees tells AI how established your pharmacy is and what it specializes in.Person node for the lead pharmacist with hasCredential referencing PharmD or RPh licensure and sameAs linking to professional profiles connects leadership to real, verifiable identities.memberOf with references to PCAB accreditation, state board memberships, or specialty compounding certifications gives AI verifiable institutional connections.award on the organization node surfaces community recognitions, and the description should mention how long you have served the community and any specialty focus areas.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsnameCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Pharmacy About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Award 2. Domain 3. Employee count 4. Faq answer 5. Faq question 6. Founding year 7. Job title 8. Linkedin 9. Maps cid 10. Page 11. Pharmacist name 12. Pharmacy association 13. Pharmacy description 14. Pharmacy name 15. State board of pharmacy OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Pharmacy About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add additional Person nodes for each pharmacist you want AI to know about.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About YOUR_PHARMACY_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "Pharmacy",
"@id": "https://YOUR_DOMAIN.com/#pharmacy",
"name": "YOUR_PHARMACY_NAME",
"url": "https://YOUR_DOMAIN.com",
"foundingDate": "YOUR_FOUNDING_YEAR",
"description": "YOUR_PHARMACY_DESCRIPTION",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"award": [
"YOUR_AWARD_1",
"YOUR_AWARD_2"
],
"memberOf": [
{
"@type": "Organization",
"name": "YOUR_STATE_BOARD_OF_PHARMACY"
},
{
"@type": "Organization",
"name": "YOUR_PHARMACY_ASSOCIATION"
}
],
"sameAs": [
"https://www.google.com/maps?cid=YOUR_MAPS_CID",
"https://www.facebook.com/YOUR_PAGE"
]
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#pharmacist",
"name": "YOUR_PHARMACIST_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://www.linkedin.com/in/YOUR_LINKEDIN"
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "PharmD",
"name": "Doctor of Pharmacy",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_STATE_BOARD_OF_PHARMACY"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Yes. If your pharmacy holds PCAB accreditation or other compounding certifications, add them to the memberOf array. Compounding is a differentiator that AI uses to match your pharmacy to specific queries like "compounding pharmacy near me." Without structured certification data, AI cannot verify this capability.
Add a Person node for each pharmacist you want AI to know about. At minimum, include the pharmacy owner and lead pharmacist. Each person should have their own hasCredential entry with their specific license. AI uses individual pharmacist credentials to assess the depth of expertise at your pharmacy.
Very important. Longevity signals trust to AI systems. A pharmacy that has been serving a community for 30 years carries more weight than one with no founding date. AI uses foundingDate as a credibility signal when deciding which pharmacy to recommend, especially for independent pharmacies competing against chains.