The services page tells AI exactly what medical departments, specialties, and procedures your clinic offers. When a patient asks "urgent care near me that does X-rays" or "clinic with lab work available," AI needs structured service data to match your clinic to the query.
Medical clinics often offer dozens of services across multiple departments. Structured service data lets AI match your clinic to condition-specific and procedure-specific queries that generic "doctor near me" results miss.
MedicalSpecialty values to group services lets AI understand the breadth of your clinic — from family medicine to urgent care to diagnostics.MedicalProcedure or MedicalTest node with a name and description lets AI match your clinic to specific procedure queries.MedicalClinic entity ensures AI links these capabilities to your facility.MedicalCondition references helps AI answer "where can I get treated for..." queries.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlmedicalSpecialtyavailableServiceCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Medical Clinic Services page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Clinic name 2. Condition name 3. Domain 4. Faq answer 5. Faq question 6. Procedure type 7. Service description 8. Service name 9. Specialty OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Medical Clinic Services" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your services page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "MedicalClinic",
"@id": "https://YOUR_DOMAIN.com/#clinic",
"name": "YOUR_CLINIC_NAME",
"url": "https://YOUR_DOMAIN.com",
"medicalSpecialty": ["YOUR_SPECIALTY_1", "YOUR_SPECIALTY_2"],
"availableService": [
{
"@type": "MedicalProcedure",
"name": "YOUR_SERVICE_NAME_1",
"description": "YOUR_SERVICE_DESCRIPTION_1",
"procedureType": "YOUR_PROCEDURE_TYPE_1"
},
{
"@type": "MedicalTest",
"name": "YOUR_SERVICE_NAME_2",
"description": "YOUR_SERVICE_DESCRIPTION_2",
"usedToDiagnose": {
"@type": "MedicalCondition",
"name": "YOUR_CONDITION_NAME"
}
},
{
"@type": "MedicalProcedure",
"name": "YOUR_SERVICE_NAME_3",
"description": "YOUR_SERVICE_DESCRIPTION_3",
"procedureType": "YOUR_PROCEDURE_TYPE_3"
}
]
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/services/#webpage",
"url": "https://YOUR_DOMAIN.com/services/",
"name": "Services — YOUR_CLINIC_NAME",
"isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
"about": { "@id": "https://YOUR_DOMAIN.com/#clinic" }
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/services/#breadcrumb",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
{ "@type": "ListItem", "position": 2, "name": "Services", "item": "https://YOUR_DOMAIN.com/services/" }
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use MedicalProcedure for treatments and therapeutic procedures (vaccinations, wound care, minor surgery). Use MedicalTest for diagnostic services (blood work, X-rays, urinalysis). This distinction helps AI route patients correctly — someone searching for a diagnostic test gets different results than someone needing treatment.
If your clinic has distinct departments (family medicine, urgent care, lab services), separate pages with their own structured data let AI match more precise queries. A single services page works for smaller clinics, but larger facilities benefit from department-level pages that AI can index independently.
Use the service description to indicate availability type. For walk-in services, you can add "availability": "InStock" on an Offer wrapper to signal immediate availability. AI frequently answers "walk-in clinic near me" queries, so making this distinction helps your clinic surface for the right searches.