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Homepage Blueprint — Medical Clinic

The homepage is the identity anchor for a medical clinic. It tells AI systems who you are, what departments and specialties you cover, where you are located, and when patients can visit. Without this structured data, AI cannot confidently recommend your clinic when someone searches for medical care nearby.

View Prompt View JSON

What this page needs

The homepage is where AI systems look first to understand your clinic. It must declare your identity, location, specialties, hours, and available departments. Without this data, AI may know your clinic exists but lack the details to recommend you over other medical facilities.

Clinic identity. The MedicalClinic node declares your clinic name, phone number, and medical specialties. This is the canonical record AI uses to identify your facility.
Physical location. A complete PostalAddress and GeoCoordinates let AI answer "clinic near me" queries and provide directions.
Office hours. The openingHoursSpecification array tells AI when your clinic sees patients, enabling time-aware recommendations.
Available services. The availableService or medicalSpecialty properties tell AI what conditions and departments your clinic handles.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

MedicalClinic

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.
telephone: AI won't recommend a healthcare provider it can't confirm is reachable. Phone is the primary contact signal for medical practices.
address: AI needs a verifiable address before recommending a healthcare provider. Critical for near-me medical queries.
geo: AI uses coordinates to confirm location and answer proximity queries. Critical for patients searching by distance.
openingHoursSpecification: AI filters healthcare recommendations by current availability. Without hours AI cannot answer is-this-open-now queries.
priceRange: AI uses price range to set patient expectations. Helps filter recommendations by cost accessibility.
sameAs: AI cross-references sameAs links to confirm the practice exists outside its own domain. Healthcare directories are strong trust signals.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for healthcare facilities.
medicalSpecialty: AI uses specialty to match the practice to condition-specific queries. Without it AI cannot recommend for specialty searches.
availableService: AI uses available services to match the practice to specific procedure and treatment queries.

WebSite

@id: All other schema nodes reference this ID. Without it the graph is disconnected.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Medical Clinic Homepage page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. City
2. Clinic name
3. Domain
4. Facility image
5. Faq answer
6. Faq question
7. Homepage title
8. Latitude
9. Logo
10. Longitude
11. Maps cid
12. Page
13. Phone number
14. Price range
15. Profile
16. Saturday close
17. Saturday open
18. Service
19. Specialty
20. State
21. Street address
22. Weekday close
23. Weekday open
24. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Medical Clinic Homepage"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your homepage.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#clinic",
      "name": "YOUR_CLINIC_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
      "image": "https://YOUR_DOMAIN.com/YOUR_FACILITY_IMAGE.jpg",
      "telephone": "YOUR_PHONE_NUMBER",
      "priceRange": "YOUR_PRICE_RANGE",
      "medicalSpecialty": ["YOUR_SPECIALTY_1", "YOUR_SPECIALTY_2"],
      "isAcceptingNewPatients": true,
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "availableService": [
        {
          "@type": "MedicalProcedure",
          "name": "YOUR_SERVICE_1"
        },
        {
          "@type": "MedicalProcedure",
          "name": "YOUR_SERVICE_2"
        }
      ],
      "sameAs": [
        "https://www.google.com/maps?cid=YOUR_MAPS_CID",
        "https://www.facebook.com/YOUR_PAGE",
        "https://www.healthgrades.com/group-directory/YOUR_PROFILE"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://YOUR_DOMAIN.com/#website",
      "name": "YOUR_CLINIC_NAME",
      "url": "https://YOUR_DOMAIN.com"
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/#webpage",
      "url": "https://YOUR_DOMAIN.com/",
      "name": "YOUR_HOMEPAGE_TITLE",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#clinic" }
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use MedicalClinic or Hospital?

Use MedicalClinic for outpatient clinics, urgent care centers, and multi-specialty practices. Use Hospital only for facilities with inpatient beds. AI distinguishes between these types when routing queries — a patient searching for "walk-in clinic" will not be matched to a hospital and vice versa.

Can I list multiple specialties?

Yes. Use an array for medicalSpecialty to list every department your clinic offers: ["FamilyMedicine", "Pediatrics", "InternalMedicine"]. This helps AI match your clinic to a wider range of patient queries.

Should I include accepted insurance plans?

If you list accepted insurance, include it using paymentAccepted or in the clinic description. Insurance is one of the top filters patients use when choosing a clinic. While Schema.org does not have a dedicated insurance property, structured mentions help AI answer "clinic that takes Blue Cross near me" queries.