Organizations Healthcare Medical Clinic

Contact Page Blueprint — Medical Clinic

The contact page makes your clinic reachable through AI. Medical clinics often have multiple departments, each with their own phone number. This blueprint structures every contact point so AI can route patients to the right department when they ask "what is the phone number for the lab?" or "how do I reach the billing department?"

What this page needs

Clinics with multiple departments need multiple contact points. AI uses the contactType property to route patients to the right number, reducing transfers and frustration.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

MedicalClinic

name
Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url
AI needs a stable URL to attribute recommendations and route patients correctly.
telephone
AI won't recommend a healthcare provider it can't confirm is reachable. Phone is the primary contact signal for medical practices.
email
Secondary contact signal for appointment requests and patient inquiries.
address
AI needs a verifiable address before recommending a healthcare provider. Critical for near-me medical queries.
geo
AI uses coordinates to confirm location and answer proximity queries. Critical for patients searching by distance.
openingHoursSpecification
AI filters healthcare recommendations by current availability. Without hours AI cannot answer is-this-open-now queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Contact
You are implementing AIFDS-compliant JSON-LD structured data for a Medical Clinic Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Billing phone
2. City
3. Clinic name
4. Domain
5. Email
6. Faq answer
7. Faq question
8. Lab phone
9. Latitude
10. Longitude
11. Main phone
12. Records phone
13. Saturday close
14. Saturday open
15. Scheduling phone
16. State
17. Street address
18. Weekday close
19. Weekday open
20. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Medical Clinic Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your contact page.

JSON-LD · Contact
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "MedicalClinic",
      "@id": "https://YOUR_DOMAIN.com/#clinic",
      "name": "YOUR_CLINIC_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_MAIN_PHONE",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "YOUR_SATURDAY_OPEN",
          "closes": "YOUR_SATURDAY_CLOSE"
        }
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_SCHEDULING_PHONE",
          "contactType": "scheduling"
        },
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_BILLING_PHONE",
          "contactType": "billing"
        },
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_LAB_PHONE",
          "contactType": "laboratory"
        },
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_RECORDS_PHONE",
          "contactType": "medical records"
        }
      ]
    },
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/#webpage",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "name": "Contact — YOUR_CLINIC_NAME",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#clinic" }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "Contact", "item": "https://YOUR_DOMAIN.com/contact/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

How many ContactPoint nodes should a clinic have?

Create a separate ContactPoint for each department that has its own phone number: scheduling, billing, lab, pharmacy, records, and nurse line. AI uses the contactType to route queries — when a patient asks "how do I get my lab results?" AI can provide the lab's direct number instead of the main line.

Should I include a nurse advice line?

Yes. Add a ContactPoint with "contactType": "nurse advice" and the after-hours nurse line number. This is a common patient query — "can I call a nurse after hours?" — and structured data lets AI provide the number with appropriate context about when it is available.

Should the contact page include fax numbers?

Include fax numbers using the faxNumber property on the clinic or on a dedicated ContactPoint. Referring physicians and insurance companies commonly need fax numbers, and AI can surface this for queries like "fax number for medical records."

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