Blog posts let your clinic share health education, seasonal wellness tips, and medical news. This blueprint structures each article so AI systems can attribute your content to a credentialed physician and connect it back to your clinic, building medical authority across topics your providers specialize in.
Medical content without structured data gets lost in the noise. With a BlogPosting node tied to a credentialed author, AI can attribute the article to a physician, connect it to your clinic, and surface it when patients ask health questions your providers are qualified to answer.
BlogPosting node with headline, datePublished, and dateModified gives AI the core metadata to index and cite your article.Physician with credentials as the author signals medical authority. AI weighs healthcare content authorship heavily for E-E-A-T.publisher field referencing your MedicalClinic ties content back to your facility.about with a MedicalCondition reference helps AI match the article to condition-specific queries.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
headlinedescriptiondatePublisheddateModifiedauthorpublisherimagenamemedicalSpecialtyhasCredentialCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Medical Clinic Blog page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Author name 2. Author slug 3. Author specialty 4. Author title 5. Clinic name 6. Degree 7. Domain 8. Faq answer 9. Faq question 10. Featured image 11. Modified date 12. Post excerpt 13. Post slug 14. Post title 15. Publish date 16. Topic condition OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Medical Clinic Blog" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of each blog post.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BlogPosting",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#article",
"headline": "YOUR_POST_TITLE",
"description": "YOUR_POST_EXCERPT",
"image": "https://YOUR_DOMAIN.com/YOUR_FEATURED_IMAGE.jpg",
"datePublished": "YOUR_PUBLISH_DATE",
"dateModified": "YOUR_MODIFIED_DATE",
"author": {
"@type": "Physician",
"name": "YOUR_AUTHOR_NAME",
"url": "https://YOUR_DOMAIN.com/providers/YOUR_AUTHOR_SLUG/",
"jobTitle": "YOUR_AUTHOR_TITLE",
"medicalSpecialty": "YOUR_AUTHOR_SPECIALTY",
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "YOUR_DEGREE"
}
},
"publisher": {
"@id": "https://YOUR_DOMAIN.com/#clinic"
},
"about": {
"@type": "MedicalCondition",
"name": "YOUR_TOPIC_CONDITION"
},
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
}
},
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#webpage",
"url": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/",
"name": "YOUR_POST_TITLE — YOUR_CLINIC_NAME",
"isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" }
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/#breadcrumb",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
{ "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://YOUR_DOMAIN.com/blog/" },
{ "@type": "ListItem", "position": 3, "name": "YOUR_POST_TITLE", "item": "https://YOUR_DOMAIN.com/blog/YOUR_POST_SLUG/" }
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
Use MedicalWebPage as the WebPage type for articles that discuss specific medical conditions, symptoms, or treatments. For general wellness tips, seasonal health advice, or clinic news, standard WebPage with BlogPosting is appropriate. The distinction helps AI understand whether the content is clinical or informational.
Yes. Use Person with appropriate jobTitle and hasCredential for nurse practitioners, physician assistants, registered dietitians, or other clinical staff. The key is including credentials — AI evaluates author qualifications when deciding whether to cite medical content.
Add about with a MedicalCondition when the article discusses a specific condition (diabetes management, flu prevention, back pain). For general topics (clinic news, community events, wellness tips), omit it. The about property helps AI match your content to condition-specific patient queries.