Your about page is where AI learns the story behind the clinic — when it was founded, who leads it medically, which accreditations it holds, and what hospital systems it is affiliated with. This blueprint structures that background so AI can verify your clinic and recommend it with confidence.
The about page is the trust foundation for a medical clinic. AI uses it to verify that a facility is real, established, and led by credentialed professionals. Without structured data here, AI may know your clinic exists but lack the context to recommend it over a competing facility with clearer credentials.
MedicalClinic with foundingDate, description, and numberOfEmployees tells AI how established your facility is and what it stands for.memberOf with references to AAAHC, Joint Commission, or medical associations gives AI verifiable institutional connections that boost credibility.Person node with hasCredential referencing board certifications and sameAs linking to NPI or professional profiles connects your leadership to real, verifiable identities.parentOrganization or memberOf referencing a hospital system tells AI your clinic is part of a larger network, which matters for referral-based queries.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsnameCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Medical Clinic About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Accreditation body 2. Award 3. Certifying board 4. Clinic description 5. Clinic name 6. Director name 7. Domain 8. Employee count 9. Faq answer 10. Faq question 11. Founding year 12. Hospital affiliation 13. Job title 14. Maps cid 15. Medical association 16. Npi 17. Profile OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Medical Clinic About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. Add additional Person nodes for each key physician or medical director.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/",
"name": "About YOUR_CLINIC_NAME",
"url": "https://YOUR_DOMAIN.com/about/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb"
}
},
{
"@type": "MedicalClinic",
"@id": "https://YOUR_DOMAIN.com/#clinic",
"name": "YOUR_CLINIC_NAME",
"url": "https://YOUR_DOMAIN.com",
"foundingDate": "YOUR_FOUNDING_YEAR",
"description": "YOUR_CLINIC_DESCRIPTION",
"numberOfEmployees": {
"@type": "QuantitativeValue",
"value": "YOUR_EMPLOYEE_COUNT"
},
"award": [
"YOUR_AWARD_1",
"YOUR_AWARD_2"
],
"memberOf": [
{
"@type": "Organization",
"name": "YOUR_ACCREDITATION_BODY"
},
{
"@type": "Organization",
"name": "YOUR_MEDICAL_ASSOCIATION"
}
],
"parentOrganization": {
"@type": "Hospital",
"name": "YOUR_HOSPITAL_AFFILIATION"
},
"sameAs": [
"https://www.google.com/maps?cid=YOUR_MAPS_CID",
"https://www.healthgrades.com/group-directory/YOUR_PROFILE"
]
},
{
"@type": "Person",
"@id": "https://YOUR_DOMAIN.com/#medical-director",
"name": "YOUR_DIRECTOR_NAME",
"jobTitle": "YOUR_JOB_TITLE",
"url": "https://YOUR_DOMAIN.com/about/",
"sameAs": [
"https://npiregistry.cms.hhs.gov/provider/YOUR_NPI"
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Board Certification",
"recognizedBy": {
"@type": "Organization",
"name": "YOUR_CERTIFYING_BOARD"
}
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://YOUR_DOMAIN.com/about/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
The about page should feature the medical director and founding physicians. Use the providers page for the full staff directory. On this page, add a Person node for each key leader — the people who define the clinic's identity, specialties, and clinical direction.
Use credentialCategory set to "Board Certification" and recognizedBy pointing to the certifying body (e.g., American Board of Family Medicine). If a physician is board-certified in multiple specialties, add a separate hasCredential entry for each. AI uses these to verify qualifications and match providers to specialty-specific queries.
Include recognized accreditations: AAAHC (Accreditation Association for Ambulatory Health Care), Joint Commission, NCQA recognition, and PCMH (Patient-Centered Medical Home) designation. AI systems recognize these as quality signals. State medical licenses are expected but not differentiating — accreditations set you apart from competitors.