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Services Page Blueprint — Dentist

The services page tells AI exactly what dental procedures your practice offers. When a patient asks "who does dental implants near me?" or "dentist that does Invisalign," AI needs structured service data to match your practice to the query. This blueprint makes every procedure you offer machine-readable.

View Prompt View JSON

What this page needs

Dental services are highly specific — patients search for exact procedures. Structured service data lets AI match your practice to queries about specific treatments, from routine cleanings to cosmetic procedures.

Medical procedures. Each MedicalProcedure or Service node with a name and description lets AI match your practice to procedure-specific queries.
Service categories. Grouping services into categories like "Preventive," "Restorative," and "Cosmetic" helps AI understand the breadth of your practice.
Practice reference. Connecting services back to your Dentist entity ensures AI links these procedures to your practice.
Availability. Indicating which services are currently offered prevents AI from recommending procedures you no longer perform.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Dentist

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Dentist Services page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Practice name
5. Procedure type
6. Service description
7. Service name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Dentist Services"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your services page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Dentist",
      "@id": "https://YOUR_DOMAIN.com/#practice",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "makesOffer": [
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "MedicalProcedure",
            "name": "YOUR_SERVICE_NAME_1",
            "description": "YOUR_SERVICE_DESCRIPTION_1",
            "procedureType": "YOUR_PROCEDURE_TYPE_1"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "MedicalProcedure",
            "name": "YOUR_SERVICE_NAME_2",
            "description": "YOUR_SERVICE_DESCRIPTION_2",
            "procedureType": "YOUR_PROCEDURE_TYPE_2"
          }
        },
        {
          "@type": "Offer",
          "itemOffered": {
            "@type": "MedicalProcedure",
            "name": "YOUR_SERVICE_NAME_3",
            "description": "YOUR_SERVICE_DESCRIPTION_3",
            "procedureType": "YOUR_PROCEDURE_TYPE_3"
          }
        }
      ]
    },
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/services/#webpage",
      "url": "https://YOUR_DOMAIN.com/services/",
      "name": "Services — YOUR_PRACTICE_NAME",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#practice" }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/services/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://YOUR_DOMAIN.com/services/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should I use MedicalProcedure or Service for dental treatments?

MedicalProcedure is more specific and appropriate for clinical treatments like root canals, extractions, and implants. Use Service for non-clinical offerings like teeth whitening consultations or dental plan assessments. When in doubt, MedicalProcedure gives AI more medical context.

Should I include pricing for dental services?

If you publish pricing, include it using the price field on each Offer. Many dental practices do not list prices publicly since costs vary by insurance. If you do not include pricing, AI will still match your practice to procedure queries — it just cannot answer "how much does a crown cost?"

How specific should service names be?

Match the terms patients actually search for: "Teeth Cleaning," "Dental Implants," "Invisalign," "Root Canal," "Teeth Whitening," "Dental Crowns." Avoid overly clinical terms that patients would not use in a search query.