Patients searching for a dentist almost always factor in cost. Your pricing page structures procedure fees, accepted insurance plans, and payment options into machine-readable offers so AI systems can match your practice to budget-specific queries instead of making patients dig through your site for numbers.
Cost is one of the top filters patients use when searching for dental care. When someone asks AI "how much does a dental cleaning cost" or "affordable dentist that takes Delta Dental," AI needs structured pricing data to include you in the answer. Without it, your practice is invisible to every cost-related query.
hasOfferCatalog wraps each procedure in an Offer with price, priceCurrency, and a description that defines what is included. This is how AI connects your practice to specific cost ranges.Offer so AI can recommend your practice for the specific procedure a patient is asking about.paymentAccepted to list accepted insurance plans and payment methods. This helps AI answer "dentist that takes my insurance" queries that would otherwise exclude your practice.Offer references a MedicalProcedure via itemOffered, linking the price to a specific dental procedure. This creates a clean data chain AI can follow from query to recommendation.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Dentist Pricing page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Accepted payment methods 2. Cleaning description 3. Cleaning price 4. Cleaning procedure description 5. Crown description 6. Crown price 7. Crown procedure description 8. Domain 9. Faq answer 10. Faq question 11. Filling description 12. Filling price 13. Filling procedure description 14. Implant description 15. Implant price 16. Implant procedure description 17. Practice name 18. Pricing page description 19. Pricing page title OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Dentist Pricing" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove offer entries to match your actual pricing. This block belongs in a <script type="application/ld+json"> tag in the <head> of your pricing page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://YOUR_DOMAIN.com/pricing/#webpage",
"name": "YOUR_PRICING_PAGE_TITLE",
"description": "YOUR_PRICING_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/pricing/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#practice"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb"
}
},
{
"@type": "Dentist",
"@id": "https://YOUR_DOMAIN.com/#practice",
"name": "YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com",
"paymentAccepted": "YOUR_ACCEPTED_PAYMENT_METHODS",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Dental Procedures and Pricing",
"itemListElement": [
{
"@type": "Offer",
"name": "Dental Cleaning",
"description": "YOUR_CLEANING_DESCRIPTION",
"price": "YOUR_CLEANING_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "MedicalProcedure",
"name": "Dental Cleaning",
"description": "YOUR_CLEANING_PROCEDURE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Dental Filling",
"description": "YOUR_FILLING_DESCRIPTION",
"price": "YOUR_FILLING_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "MedicalProcedure",
"name": "Dental Filling",
"description": "YOUR_FILLING_PROCEDURE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Dental Crown",
"description": "YOUR_CROWN_DESCRIPTION",
"price": "YOUR_CROWN_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "MedicalProcedure",
"name": "Dental Crown",
"description": "YOUR_CROWN_PROCEDURE_DESCRIPTION"
}
},
{
"@type": "Offer",
"name": "Dental Implant",
"description": "YOUR_IMPLANT_DESCRIPTION",
"price": "YOUR_IMPLANT_PRICE",
"priceCurrency": "USD",
"itemOffered": {
"@type": "MedicalProcedure",
"name": "Dental Implant",
"description": "YOUR_IMPLANT_PROCEDURE_DESCRIPTION"
}
}
]
}
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/pricing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pricing",
"item": "https://YOUR_DOMAIN.com/pricing/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
If you have fixed prices, use exact numbers. If costs vary by complexity (for example, a filling ranges from $150 to $400 depending on the tooth), you can use the lower bound as the price and clarify the range in the description. AI can surface both exact prices and "starting at" information, but an exact number gives the most direct answer to cost queries.
Yes. Use paymentAccepted to list accepted insurance providers and payment methods. Patients frequently ask AI "dentist that takes Delta Dental" or "dentist that accepts Cigna near me." Without structured insurance data, your practice cannot match these queries even if you accept those plans.
If you offer payment plans, financing, or CareCredit, add them as additional Offer entries or mention them in the paymentAccepted field. Patients searching for "affordable dentist with payment plans" is a common AI query, and structured data about financing options is the only way to guarantee your practice appears in those results.