Organizations Healthcare Dentist

Portfolio Blueprint — Dentist

Your portfolio page showcases smile transformations, cosmetic dentistry results, and before-and-after photos. This blueprint structures each case as a machine-readable record so AI systems can cite specific results when recommending your practice for cosmetic and restorative dental work.

What this page needs

The portfolio page is your proof of quality. When someone asks AI "dentist with good cosmetic results" or "veneer before and after photos near me," this is the page that provides the evidence. Without structured data for your transformation photos and case records, AI cannot connect your visual proof to incoming queries.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Dentist

name
Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url
AI needs a stable URL to attribute recommendations and route patients correctly.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Portfolio
You are implementing AIFDS-compliant JSON-LD structured data for a Dentist Portfolio page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Case date
2. Case description
3. Case image
4. Case name
5. Domain
6. Faq answer
7. Faq question
8. Logo
9. Portfolio page description
10. Portfolio page title
11. Practice name

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Dentist Portfolio"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. Add or remove CreativeWork entries to match the number of cases in your portfolio.

JSON-LD · Portfolio
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "CollectionPage",
      "@id": "https://YOUR_DOMAIN.com/portfolio/",
      "name": "YOUR_PORTFOLIO_PAGE_TITLE",
      "description": "YOUR_PORTFOLIO_PAGE_DESCRIPTION",
      "url": "https://YOUR_DOMAIN.com/portfolio/",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "breadcrumb": {
        "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb"
      },
      "mainEntity": {
        "@type": "ItemList",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#case-1"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#case-2"
            }
          },
          {
            "@type": "ListItem",
            "position": 3,
            "item": {
              "@id": "https://YOUR_DOMAIN.com/portfolio/#case-3"
            }
          }
        ]
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#case-1",
      "name": "YOUR_CASE_NAME_1",
      "description": "YOUR_CASE_DESCRIPTION_1_INCLUDING_PROCEDURE_AND_OUTCOME",
      "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_1.jpg",
      "dateCreated": "YOUR_CASE_DATE_1",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#practice"
      },
      "contentLocation": {
        "@type": "Place",
        "name": "YOUR_PRACTICE_NAME"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#case-2",
      "name": "YOUR_CASE_NAME_2",
      "description": "YOUR_CASE_DESCRIPTION_2_INCLUDING_PROCEDURE_AND_OUTCOME",
      "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_2.jpg",
      "dateCreated": "YOUR_CASE_DATE_2",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#practice"
      },
      "contentLocation": {
        "@type": "Place",
        "name": "YOUR_PRACTICE_NAME"
      }
    },
    {
      "@type": "CreativeWork",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#case-3",
      "name": "YOUR_CASE_NAME_3",
      "description": "YOUR_CASE_DESCRIPTION_3_INCLUDING_PROCEDURE_AND_OUTCOME",
      "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE_3.jpg",
      "dateCreated": "YOUR_CASE_DATE_3",
      "creator": {
        "@id": "https://YOUR_DOMAIN.com/#practice"
      },
      "contentLocation": {
        "@type": "Place",
        "name": "YOUR_PRACTICE_NAME"
      }
    },
    {
      "@type": "Dentist",
      "@id": "https://YOUR_DOMAIN.com/#practice",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/portfolio/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Portfolio",
          "item": "https://YOUR_DOMAIN.com/portfolio/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

What types of cases belong on a dental portfolio page?

Include smile makeovers, veneer placements, teeth whitening results, Invisalign before-and-after photos, crown restorations, and implant cases. Each entry should have a descriptive name, a summary explaining the procedure and outcome, and a date. AI needs the text context to understand what the images represent — it cannot interpret before-and-after photos on its own.

Why use CreativeWork instead of ImageObject for dental portfolio entries?

CreativeWork is the best general-purpose type for portfolio entries because it supports name, description, image, dateCreated, and creator — everything AI needs to understand a portfolio item in context. ImageObject focuses narrowly on the image file itself and lacks the narrative context AI needs to match your practice to relevant cosmetic dentistry queries.

Should I include patient consent information in the structured data?

No. Patient consent is a legal and operational matter, not structured data. Do not include patient names or identifying information in your portfolio structured data. Use generic case names like "Porcelain Veneer Transformation" and describe the procedure and outcome without identifying the patient. The structured data should help AI understand the work you do, not who you did it for.

Test your structured data

Paste your URL and see exactly what AI systems can read from your site.

Open Validator →