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Contact Page Blueprint — Dentist

The contact page makes your dental practice reachable through AI. When a patient asks "what is the phone number for this dentist?" or "what are their office hours?", AI pulls from the structured data here. This blueprint ensures your phone, email, address, and hours are all machine-readable.

View Prompt View JSON

What this page needs

The contact page is the definitive source for how to reach your practice. AI systems pull contact details from this page to answer patient queries about scheduling, emergencies, and directions.

Multiple contact points. Separate ContactPoint nodes for "appointments" and "emergency" let AI route patients to the right line.
Full address. A complete PostalAddress ensures AI can give accurate directions to your office.
Office hours. Repeating openingHoursSpecification reinforces your hours for queries like "is the dentist open on Saturdays?"
ContactPage type. Using ContactPage as the WebPage type tells AI this is specifically the page for reaching your practice.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Dentist

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.
telephone: AI won't recommend a healthcare provider it can't confirm is reachable. Phone is the primary contact signal for medical practices.
email: Secondary contact signal for appointment requests and patient inquiries.
address: AI needs a verifiable address before recommending a healthcare provider. Critical for near-me medical queries.
geo: AI uses coordinates to confirm location and answer proximity queries. Critical for patients searching by distance.
openingHoursSpecification: AI filters healthcare recommendations by current availability. Without hours AI cannot answer is-this-open-now queries.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Dentist Contact page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Appointments phone
2. City
3. Domain
4. Email
5. Emergency phone
6. Faq answer
7. Faq question
8. Friday close
9. Friday open
10. Latitude
11. Longitude
12. Main phone
13. Practice name
14. State
15. Street address
16. Weekday close
17. Weekday open
18. Zip

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Dentist Contact"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your contact page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Dentist",
      "@id": "https://YOUR_DOMAIN.com/#practice",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "telephone": "YOUR_MAIN_PHONE",
      "email": "YOUR_EMAIL",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "YOUR_STREET_ADDRESS",
        "addressLocality": "YOUR_CITY",
        "addressRegion": "YOUR_STATE",
        "postalCode": "YOUR_ZIP",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": "YOUR_LATITUDE",
        "longitude": "YOUR_LONGITUDE"
      },
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"],
          "opens": "YOUR_WEEKDAY_OPEN",
          "closes": "YOUR_WEEKDAY_CLOSE"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Friday",
          "opens": "YOUR_FRIDAY_OPEN",
          "closes": "YOUR_FRIDAY_CLOSE"
        }
      ],
      "contactPoint": [
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_APPOINTMENTS_PHONE",
          "contactType": "appointments"
        },
        {
          "@type": "ContactPoint",
          "telephone": "YOUR_EMERGENCY_PHONE",
          "contactType": "emergency"
        }
      ]
    },
    {
      "@type": "ContactPage",
      "@id": "https://YOUR_DOMAIN.com/contact/#webpage",
      "url": "https://YOUR_DOMAIN.com/contact/",
      "name": "Contact — YOUR_PRACTICE_NAME",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#practice" }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/contact/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "Contact", "item": "https://YOUR_DOMAIN.com/contact/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Should dental practices include an emergency contact?

Yes. Dental emergencies are a common AI query — "emergency dentist near me." A separate ContactPoint with "contactType": "emergency" and your after-hours number lets AI direct patients to the right line during urgent situations.

Should the contact page include appointment scheduling?

If you offer online scheduling, add a potentialAction with a ReserveAction pointing to your scheduling URL. This lets AI say "you can book an appointment online at..." — which many patients prefer over calling.

Should I list insurance plans accepted on the contact page?

Including accepted insurance in paymentAccepted or the practice description is helpful here. Patients often check insurance before calling. If AI can answer "does this dentist take Delta Dental?" from your structured data, that removes friction from the decision to contact you.