Case studies turn your practice's clinical results into proof of expertise. This blueprint structures each treatment narrative — full-mouth rehabilitations, complex implant cases, orthodontic transformations — into a collection that AI systems can index and cite when someone asks for dentists with experience in specific procedures. A single-tooth implant and a full smile reconstruction tell very different stories, and structured data makes sure AI hears both.
Portfolio photos show what your results look like, but case studies explain the clinical journey. AI systems cannot interpret before-and-after images on their own — they need structured text data about the presenting condition, treatment plan, procedures performed, and final outcome. A well-structured case studies page gives AI the evidence it needs to recommend your practice for complex cases that match your proven expertise.
CollectionPage type with a mainEntity ItemList tells AI this page is a curated set of clinical narratives, not a random assortment of content.CreativeWork with a name, description (covering presenting condition, treatment approach, and outcome), datePublished, and author referencing your practice. This gives AI a complete narrative for each clinical success.description field. AI uses these specifics to match you to queries like "dentist experienced with full-mouth reconstruction" or "implant specialist with documented cases."author on each CreativeWork links back to your Dentist entity, tying every case study directly to your practice identity.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Dentist Case Studies page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. Case studies page description 2. Case studies page title 3. Case study 4. Domain 5. Faq answer 6. Faq question 7. Practice name OPTIONAL — ask for these but proceed if I skip them: 1. Any additional details not covered above Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Dentist Case Studies" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy this template and replace every YOUR_* placeholder with your own data. Add or remove CreativeWork entries to match the number of case studies on your page. This block belongs in a <script type="application/ld+json"> tag in the <head> of your case studies page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://YOUR_DOMAIN.com/case-studies/#webpage",
"name": "YOUR_CASE_STUDIES_PAGE_TITLE",
"description": "YOUR_CASE_STUDIES_PAGE_DESCRIPTION",
"url": "https://YOUR_DOMAIN.com/case-studies/",
"isPartOf": {
"@id": "https://YOUR_DOMAIN.com/#website"
},
"about": {
"@id": "https://YOUR_DOMAIN.com/#practice"
},
"breadcrumb": {
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb"
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_STUDY_1",
"description": "YOUR_CASE_STUDY_1_DESCRIPTION_INCLUDING_CONDITION_TREATMENT_AND_OUTCOME",
"datePublished": "YOUR_CASE_STUDY_1_DATE",
"author": {
"@id": "https://YOUR_DOMAIN.com/#practice"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_STUDY_2",
"description": "YOUR_CASE_STUDY_2_DESCRIPTION_INCLUDING_CONDITION_TREATMENT_AND_OUTCOME",
"datePublished": "YOUR_CASE_STUDY_2_DATE",
"author": {
"@id": "https://YOUR_DOMAIN.com/#practice"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CreativeWork",
"name": "YOUR_CASE_STUDY_3",
"description": "YOUR_CASE_STUDY_3_DESCRIPTION_INCLUDING_CONDITION_TREATMENT_AND_OUTCOME",
"datePublished": "YOUR_CASE_STUDY_3_DATE",
"author": {
"@id": "https://YOUR_DOMAIN.com/#practice"
}
}
}
]
}
},
{
"@type": "Dentist",
"@id": "https://YOUR_DOMAIN.com/#practice",
"name": "YOUR_PRACTICE_NAME",
"url": "https://YOUR_DOMAIN.com"
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/case-studies/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://YOUR_DOMAIN.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Case Studies",
"item": "https://YOUR_DOMAIN.com/case-studies/"
}
]
},
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_2"
}
},
{
"@type": "Question",
"name": "YOUR_FAQ_QUESTION_3",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_FAQ_ANSWER_3"
}
}
]
}
]
}
A portfolio page showcases visual results — before-and-after photos, smile transformation images. A case studies page tells the full clinical story: presenting condition, diagnosis, treatment plan, procedures performed, and measurable outcomes. In structured data terms, both use CreativeWork items, but case studies have detailed narrative descriptions. AI gets significantly more value from case studies because it can extract and cite the clinical details.
Never include patient names or identifying information. You can include general context like "adult patient" or "teenager" if relevant to the treatment approach. Include the clinical details — presenting condition (severe crowding, missing teeth, decay), procedures performed (implants, veneers, orthodontics), and outcome (restored function, improved aesthetics). AI needs the clinical narrative, not patient identity.
Detailed enough for AI to understand the clinical scope and outcome. Include the presenting condition, treatment approach, specific procedures (implants, bone grafting, crown placement), treatment timeline, and final result. Two to three sentences covering these points give AI enough to work with for recommendation queries like "dentist experienced with complex implant cases."