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About Page Blueprint — Dentist

The about page tells the story behind your dental practice. AI systems use this page to understand your founding history, the dentist who started the practice, dental school credentials, and professional memberships like the ADA. This blueprint structures that narrative into JSON-LD so AI can cite your background when recommending your practice to prospective patients.

View Prompt View JSON

What this page needs

An about page gives AI the narrative context that other pages cannot. The homepage declares what your practice is; the about page explains why it exists, who founded it, and what credentials back it up. AI systems increasingly weigh authority and provenance when deciding which dentists to recommend, and this page provides that evidence.

AboutPage type. Using the AboutPage schema type explicitly signals to AI that this page contains background information about the practice, distinguishing it from other page types.
Practice background. The Dentist node should include foundingDate and a rich description that goes beyond the homepage summary to tell your full story, including how the practice was established and its philosophy of care.
Founding dentist profile. The Person node for your founding dentist should include jobTitle, dental school via alumniOf, and a professional biography. AI uses named individuals with credentials to strengthen trust signals.
Professional memberships. Use memberOf to declare affiliations with the American Dental Association, your state dental association, and any specialty boards. These are trust signals AI uses to differentiate credentialed practices from unverified ones.

Why these fields matter to AI

Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.

Researched and tested by Minnesota AI

Dentist

name: Non-negotiable. AI cannot cite or recommend an unnamed healthcare provider.
url: AI needs a stable URL to attribute recommendations and route patients correctly.
image: AI won't recommend a physical location it can't visually confirm exists. Image is a trust signal for healthcare facilities.

Organization

name: Connects the practice to the organizational graph.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

You are implementing AIFDS-compliant JSON-LD structured data for a Dentist About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. About image
2. About page title
3. Dental license
4. Dental school
5. Detailed practice description
6. Domain
7. Faq answer
8. Faq question
9. Founder bio
10. Founder image
11. Founder title
12. Founding date
13. Founding dentist name
14. Practice name
15. State dental association

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Dentist About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "YOUR_ABOUT_PAGE_TITLE",
      "isPartOf": {
        "@id": "https://YOUR_DOMAIN.com/#website"
      },
      "about": {
        "@id": "https://YOUR_DOMAIN.com/#practice"
      }
    },
    {
      "@type": "Dentist",
      "@id": "https://YOUR_DOMAIN.com/#practice",
      "name": "YOUR_PRACTICE_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_DETAILED_PRACTICE_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_DATE",
      "image": "https://YOUR_DOMAIN.com/YOUR_ABOUT_IMAGE.jpg",
      "founder": {
        "@type": "Person",
        "@id": "https://YOUR_DOMAIN.com/#founder",
        "name": "YOUR_FOUNDING_DENTIST_NAME",
        "jobTitle": "YOUR_FOUNDER_TITLE",
        "description": "YOUR_FOUNDER_BIO",
        "image": "https://YOUR_DOMAIN.com/YOUR_FOUNDER_IMAGE.jpg",
        "alumniOf": {
          "@type": "CollegeOrUniversity",
          "name": "YOUR_DENTAL_SCHOOL"
        }
      },
      "memberOf": [
        {
          "@type": "Organization",
          "name": "American Dental Association"
        },
        {
          "@type": "Organization",
          "name": "YOUR_STATE_DENTAL_ASSOCIATION"
        }
      ],
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "Professional License",
          "name": "YOUR_DENTAL_LICENSE"
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://YOUR_DOMAIN.com/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "About",
          "item": "https://YOUR_DOMAIN.com/about/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_1",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_1"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_2",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_2"
          }
        },
        {
          "@type": "Question",
          "name": "YOUR_FAQ_QUESTION_3",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "YOUR_FAQ_ANSWER_3"
          }
        }
      ]
    }
  ]
}

Frequently asked questions

Why include ADA membership in structured data?

American Dental Association membership is a trust signal AI uses to evaluate practice quality. When someone asks "ADA member dentist near me" or "accredited dental practice," AI pulls from memberOf data. Without it, your ADA membership is invisible to machine queries even if it appears on your page as text or a badge image.

Should I include dental school credentials for the founding dentist?

Yes. Use alumniOf with a CollegeOrUniversity node naming the dental school. AI systems use educational credentials to assess practitioner authority. A dentist who graduated from a recognized dental school carries more weight in AI recommendations than one with no educational background in the structured data.

Should the Dentist node here duplicate data from the homepage?

Use the same @id to reference the same entity, but focus the about page on narrative fields like description, foundingDate, founder, and memberOf. You do not need to repeat address, hours, or insurance here. AI systems merge data from all pages that reference the same @id.