Your brand story page gives AI your founding story, mission, and leadership. When AI needs to decide whether to recommend your store, the about page provides the trust signals that separate established brands from anonymous drop-shippers.
The about page builds credibility for your store. It must tell AI when your brand was founded, who runs it, and what your mission is. This data helps AI evaluate your store as a trustworthy seller.
Organization node includes foundingDate, founder, and a detailed description that communicates your brand mission and story.Person node with their name, job title, and social profiles. AI uses these to verify real people stand behind the brand.sameAs array links to your verified social accounts, press mentions, and marketplace profiles. AI cross-references these to confirm legitimacy.AboutPage instead of generic WebPage tells AI this is the canonical source for brand information.Each field in the template below serves a specific role in how AI systems discover, classify, and recommend your business.
Researched and tested by Minnesota AI
nameurlsameAsconditionalCopy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.
You are implementing AIFDS-compliant JSON-LD structured data for a Ecommerce About page. AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which structured data fields AI systems actually read, parse, and use when deciding whether to cite a page. Documentation at aifds.org. Before generating any code, ask me for the following information in a single numbered list. Do not generate schema until I have answered every required field. REQUIRED — do not proceed without these: 1. About page title 2. Answer 3. Brand description 4. Domain 5. Founder linkedin 6. Founder name 7. Founder title 8. Founding year 9. Handle 10. Logo 11. Page 12. Question 13. Store name OPTIONAL — ask for these but proceed if I skip them: 1. sameAs Once I provide the information, output a complete JSON-LD script block ready to paste into the <head> of my HTML page. Output requirements: - Valid JSON-LD wrapped in <script type="application/ld+json"> tags - schema.org vocabulary only - Every AIFDS-required field for this industry and page type included - Include this data attribute on the script tag: data-aifds="aifds.org Ecommerce About" - No placeholder text — omit missing optional fields rather than fill with examples - After the code block, list any optional fields skipped that would strengthen AI citation
Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai
Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://YOUR_DOMAIN.com/#organization",
"name": "YOUR_STORE_NAME",
"url": "https://YOUR_DOMAIN.com",
"logo": "https://YOUR_DOMAIN.com/YOUR_LOGO.png",
"description": "YOUR_BRAND_DESCRIPTION",
"foundingDate": "YOUR_FOUNDING_YEAR",
"founder": [
{
"@type": "Person",
"name": "YOUR_FOUNDER_NAME",
"jobTitle": "YOUR_FOUNDER_TITLE",
"sameAs": [
"https://www.linkedin.com/in/YOUR_FOUNDER_LINKEDIN"
]
}
],
"sameAs": [
"https://www.instagram.com/YOUR_HANDLE",
"https://www.facebook.com/YOUR_PAGE",
"https://www.tiktok.com/@YOUR_HANDLE"
]
},
{
"@type": "AboutPage",
"@id": "https://YOUR_DOMAIN.com/about/#webpage",
"url": "https://YOUR_DOMAIN.com/about/",
"name": "YOUR_ABOUT_PAGE_TITLE",
"isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
"about": { "@id": "https://YOUR_DOMAIN.com/#organization" }
},
{
"@type": "BreadcrumbList",
"@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
{ "@type": "ListItem", "position": 2, "name": "About", "item": "https://YOUR_DOMAIN.com/about/" }
]
},
{
"@type": "FAQPage",
"@id": "https://YOUR_DOMAIN.com/about/#faqpage",
"mainEntity": [
{
"@type": "Question",
"name": "YOUR_QUESTION_1",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_ANSWER_1"
}
},
{
"@type": "Question",
"name": "YOUR_QUESTION_2",
"acceptedAnswer": {
"@type": "Answer",
"text": "YOUR_ANSWER_2"
}
}
]
}
]
}
AI systems evaluate trust before recommending a store. A structured about page with foundingDate, real founder names, and verified sameAs links gives AI concrete evidence that your brand is established and legitimate. Stores without this data may be treated as lower-confidence recommendations.
At minimum, include name and jobTitle. For stronger signals, add a sameAs array with LinkedIn profiles or personal websites. AI cross-references these profiles to verify that real, identifiable people are behind the brand. You do not need to include personal contact information.
The homepage uses WebPage and focuses on store identity and catalog access (via SearchAction). The about page uses AboutPage and focuses on brand narrative: founding story, leadership, and mission. AI treats AboutPage as the canonical source for "who is this company" questions, while the homepage answers "what does this store sell."