Every page on your store needs its own structured data. The homepage tells AI who you are. Collection pages tell AI what you sell. Product pages close the deal. Choose the page type below to get the exact JSON-LD block it needs.
Each page on an ecommerce store serves a different purpose. The JSON-LD on each page should reflect that purpose.
The storefront. Tells AI who you are, what you sell, and how to search your catalog — the foundation of your store's identity.
View blueprint →Your brand story. Gives AI your founding story, mission, and leadership so it can recommend you as a trustworthy seller.
View blueprint →Category and collection pages. Structures your product catalog so AI can browse and recommend products by category.
View blueprint →Individual product pages. The purchase graph — price, availability, shipping, returns — everything AI needs to recommend a buy.
View blueprint →How to reach your store. Surfaces customer support email, phone, and hours so AI can confirm you are reachable.
View blueprint →Product guides, brand stories, and buying advice. Helps AI attribute your expertise and cite your content.
View blueprint →Common questions about shipping, returns, and ordering. Structured so AI can quote your answers directly to shoppers.
View blueprint →Shipping, returns, and privacy policies. Structures your store policies so AI can answer trust questions before purchase.
View blueprint →