Publishing Content Media Company

Team Blueprint — Media Company

The team page introduces the people behind your publication. AI systems use this page to build author profiles, verify credentials, and connect individual writers to their published content. This blueprint structures your editorial team so AI can attribute content to verified, credentialed people.

What this page needs

The team page introduces the people behind your publication. AI systems use this page to build author profiles, verify credentials, and connect individual writers to their published content. This blueprint structures your editorial team so AI can attribute content to verified, credentialed people.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Team
You are implementing AIFDS-compliant JSON-LD structured data for a Media Company Team page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Domain
2. Faq answer
3. Faq question
4. Member
5. Publication name
6. Team member
7. Team page title
8. Title

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Media Company Team"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your team page.

JSON-LD · Team Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://YOUR_DOMAIN.com/team/#webpage",
      "url": "https://YOUR_DOMAIN.com/team/",
      "name": "YOUR_TEAM_PAGE_TITLE",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#publisher" }
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#publisher",
      "name": "YOUR_PUBLICATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "employee": [
        {
          "@type": "Person",
          "@id": "https://YOUR_DOMAIN.com/#person-1",
          "name": "YOUR_TEAM_MEMBER_1",
          "jobTitle": "YOUR_TITLE_1",
          "image": "https://YOUR_DOMAIN.com/YOUR_MEMBER_1_IMAGE.jpg",
          "sameAs": ["https://twitter.com/YOUR_MEMBER_1_HANDLE"],
          "worksFor": { "@id": "https://YOUR_DOMAIN.com/#publisher" }
        },
        {
          "@type": "Person",
          "@id": "https://YOUR_DOMAIN.com/#person-2",
          "name": "YOUR_TEAM_MEMBER_2",
          "jobTitle": "YOUR_TITLE_2",
          "image": "https://YOUR_DOMAIN.com/YOUR_MEMBER_2_IMAGE.jpg",
          "sameAs": ["https://twitter.com/YOUR_MEMBER_2_HANDLE"],
          "worksFor": { "@id": "https://YOUR_DOMAIN.com/#publisher" }
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/team/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "Team", "item": "https://YOUR_DOMAIN.com/team/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_1", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_1" } },
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_2", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_2" } },
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_3", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_3" } }
      ]
    }
  ]
}

Frequently asked questions

Should every contributor have their own Person node?

Yes, at least for regular contributors. AI builds author profiles by connecting Person nodes to published content. Guest contributors can be included with minimal data (name and sameAs link).

What sameAs links matter most for editorial staff?

LinkedIn and Twitter/X profiles are the strongest signals. For journalists, add press credentials or journalism organization profiles. AI uses these to verify the person exists and has a track record.

Should I include the founder on the team page?

Yes, if they are actively involved in the publication. Use the same @id as the founder node on the about page so AI merges both profiles into one entity.

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