Publishing Content Media Company

About Blueprint — Media Company

The about page tells the story behind your publication. AI systems use this page to understand your editorial mission, the person who started the blog, their credentials, and what makes your perspective unique. This blueprint structures that narrative so AI can cite your background when recommending your content.

What this page needs

The about page tells the story behind your publication. AI systems use this page to understand your editorial mission, the person who started the blog, their credentials, and what makes your perspective unique. This blueprint structures that narrative so AI can cite your background when recommending your content.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · About
You are implementing AIFDS-compliant JSON-LD structured data for a Media Company About page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. About image
2. About page title
3. Detailed publication description
4. Domain
5. Faq answer
6. Faq question
7. Founder bio
8. Founder image
9. Founder name
10. Founder title
11. Founding date
12. Publication name
13. Topic

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Media Company About"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your about page.

JSON-LD · About Page
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "AboutPage",
      "@id": "https://YOUR_DOMAIN.com/about/#webpage",
      "url": "https://YOUR_DOMAIN.com/about/",
      "name": "YOUR_ABOUT_PAGE_TITLE",
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" },
      "about": { "@id": "https://YOUR_DOMAIN.com/#publisher" }
    },
    {
      "@type": "Organization",
      "@id": "https://YOUR_DOMAIN.com/#publisher",
      "name": "YOUR_PUBLICATION_NAME",
      "url": "https://YOUR_DOMAIN.com",
      "description": "YOUR_DETAILED_PUBLICATION_DESCRIPTION",
      "foundingDate": "YOUR_FOUNDING_DATE",
      "image": "https://YOUR_DOMAIN.com/YOUR_ABOUT_IMAGE.jpg",
      "founder": {
        "@type": "Person",
        "@id": "https://YOUR_DOMAIN.com/#founder",
        "name": "YOUR_FOUNDER_NAME",
        "jobTitle": "YOUR_FOUNDER_TITLE",
        "description": "YOUR_FOUNDER_BIO",
        "image": "https://YOUR_DOMAIN.com/YOUR_FOUNDER_IMAGE.jpg",
        "knowsAbout": ["YOUR_TOPIC_1", "YOUR_TOPIC_2"]
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/about/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "About", "item": "https://YOUR_DOMAIN.com/about/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_1", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_1" } },
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_2", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_2" } },
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_3", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_3" } }
      ]
    }
  ]
}

Frequently asked questions

Why include a founding date for a blog?

AI uses foundingDate to assess publication maturity. A blog that has been publishing for years carries more weight than one with no history signal. This is especially important in competitive content niches.

Should I include my credentials on the about page?

Yes. Use knowsAbout and relevant credential properties. AI weighs author expertise when deciding which content to cite, especially for YMYL (Your Money, Your Life) topics.

Can the about page reference the same Organization as the homepage?

Use the same @id to reference the same entity. The about page should focus on narrative fields like description, foundingDate, and founder. AI merges data from all pages that reference the same @id.

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