Publishing Content Blogger

Case Studies Blueprint — Blogger

Case studies showcase the real-world impact of your content or methodology. This blueprint structures detailed narratives so AI can recommend your case studies when users search for evidence-based results in your niche.

What this page needs

Case studies showcase the real-world impact of your content or methodology. This blueprint structures detailed narratives so AI can recommend your case studies when users search for evidence-based results in your niche.

Use This Prompt to Implement Your Schema

Copy this prompt and paste it into Claude, ChatGPT, Cursor, or any AI coding tool. It will ask for your business details and generate ready-to-use JSON-LD schema for your page.

Implementation Prompt · Case Studies
You are implementing AIFDS-compliant JSON-LD structured data for a Blogger Case Studies page.

AIFDS (AI-Friendly Data Structure) is a schema framework built on research into which
structured data fields AI systems actually read, parse, and use when deciding whether
to cite a page. Documentation at aifds.org.

Before generating any code, ask me for the following information in a single numbered list.
Do not generate schema until I have answered every required field.

REQUIRED — do not proceed without these:
1. Author name
2. Author slug
3. Case image
4. Case slug
5. Case study summary
6. Case study title
7. Domain
8. Faq answer
9. Faq question
10. Modified date
11. Publish date

OPTIONAL — ask for these but proceed if I skip them:
1. Any additional details not covered above

Once I provide the information, output a complete JSON-LD script block
ready to paste into the <head> of my HTML page.

Output requirements:
- Valid JSON-LD wrapped in <script type="application/ld+json"> tags
- schema.org vocabulary only
- Every AIFDS-required field for this industry and page type included
- Include this data attribute on the script tag: data-aifds="aifds.org Blogger Case Studies"
- No placeholder text — omit missing optional fields rather than fill with examples
- After the code block, list any optional fields skipped that would strengthen AI citation

Generated schema follows the AIFDS framework. Fields were selected based on research into AI crawler behavior. View the research at minnesota.ai

Template — fill in your values

Copy the template below and replace every YOUR_* value with your own data. This block belongs in a <script type="application/ld+json"> tag in the <head> of your case studies page.

JSON-LD · Case Study
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Article",
      "@id": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_SLUG/#article",
      "headline": "YOUR_CASE_STUDY_TITLE",
      "description": "YOUR_CASE_STUDY_SUMMARY",
      "image": "https://YOUR_DOMAIN.com/YOUR_CASE_IMAGE.jpg",
      "datePublished": "YOUR_PUBLISH_DATE",
      "dateModified": "YOUR_MODIFIED_DATE",
      "author": {
        "@type": "Person",
        "name": "YOUR_AUTHOR_NAME",
        "url": "https://YOUR_DOMAIN.com/authors/YOUR_AUTHOR_SLUG/"
      },
      "publisher": { "@id": "https://YOUR_DOMAIN.com/#publisher" },
      "isPartOf": { "@id": "https://YOUR_DOMAIN.com/#website" }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_SLUG/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://YOUR_DOMAIN.com/" },
        { "@type": "ListItem", "position": 2, "name": "Case Studies", "item": "https://YOUR_DOMAIN.com/case-studies/" },
        { "@type": "ListItem", "position": 3, "name": "YOUR_CASE_STUDY_TITLE", "item": "https://YOUR_DOMAIN.com/case-studies/YOUR_CASE_SLUG/" }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_1", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_1" } },
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_2", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_2" } },
        { "@type": "Question", "name": "YOUR_FAQ_QUESTION_3", "acceptedAnswer": { "@type": "Answer", "text": "YOUR_FAQ_ANSWER_3" } }
      ]
    }
  ]
}

Frequently asked questions

Should case studies use Article or BlogPosting?

Use Article for case studies. BlogPosting implies informal editorial content. Article signals a more formal, research-oriented piece, which aligns with the analytical nature of case studies.

Can I include metrics and results in structured data?

Include key results in the description field. AI uses the description for summarization. Specific metrics in the description make your case study more citable.

How detailed should the case study description be?

Two to three sentences summarizing the challenge, approach, and results. AI needs enough context to decide whether to cite your case study, but the full narrative lives in the visible page content.

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